In this session, you will learn how to classify your intellectual property as copyright, trademark, trade dress, trade secret or patent and key strategies to ensure what's yours stays yours. Michelle Bomberger, Founder and Lead Attorney at Equinox Business Law Group, will present key points about how businesses should protect their intellectual property. IP protection is always worth considering and pursuing where it makes sense for the business. IP protection can sometimes get you a long term benefit in the marketplace. In other cases, it can buy you a first-mover advantage that is short-lived. Understanding what you have that can be leveraged for your company's benefit and taking action to protect it, with or without registration, will build value in your company for the future. As in most business decisions, whether registration is appropriate or necessary requires a cost-benefit analysis in light of your business model.

Visit the World Trade Center Seattle website for venue and event details.

Tickets
Complimentary for World Trade Center members 
$10 each | BizEnrich Members and guests of both BizEnrich and WTC Members 
$20 each | General public

Please RSVP by September 26 to Ashley Pankaskie at apankaskie@wtcseattle.com or 206.441.5144.